The story of Vanityl

It all started with a piece of jewelry

Vanityl was born of love.
That of a mother for her two children, Vanina and Tyler .

Like many, I wanted to keep this connection close to me.
Not just in my heart — but on my skin.

So I chose a personalized piece of jewelry.
Their two first names engraved.
A powerful symbol. A precious memory.

But this piece of jewelry didn't last.

It has tarnished.
It changed color.
It was damaged.

And with him, something broke.

Because this piece of jewelry was not an accessory.
It was a part of me.


When disappointment becomes awareness

What impressed me most was not just the quality.
That's what happened next.

When I contacted customer service,
I was not listened to.
Despite the warranty.
Despite the emotional importance of this piece of jewelry.

I felt sadness.
Then anger.

And one question arose:

Why is it that what we love most is often what lasts the shortest?


The birth of Vanityl

Vanityl was born from this response.

Create a different brand.
A brand that understands that some jewelry is not just a product.

They are links.
Memories.
Reference points.

We have therefore made a clear choice:
👉 designing jewelry made to last ,
👉 designed to be worn every day ,
👉 without having to remove them for fear of damaging them.


Jewelry designed for real life

Today, Vanityl jewelry is made of premium stainless steel .
with 18K gold (PVD) or silver finish .

They are :

Water resistant, durable, hypoallergenic, compliant with European standards.

Because a piece of jewelry carries a memory
must be as solid as what it symbolizes.


A human brand, first and foremost.

Vanityl is not just about the quality of jewelry.
That's also one way of doing things.

We are in constant contact with our suppliers.
And above all, we have made our customer service a priority.

Listen.
To understand.
To accompany.

Because behind every order,
There's a story behind it.


The look of those who dare to be themselves

I have always admired people who have style.
Those who do not seek to hide what makes them different.

Because what makes us unique is not a weakness.
It's a strength.

That's also why Vanityl's faces are real.
Different. Unique.

Because a piece of jewelry that carries a memory is not intended to project a perfect image.
It is addressing a story.

And each skin tells its own story.


Wear what matters

Vanityl is a brand of connection.

For those who want to keep close to them
a first name,
a date,
an initial,
a symbol.

Because this piece of jewelry is not a product ,
but a memory that one keeps —
and that a missed opportunity cannot be recovered.